Research company IPSOS states that SES-backed Middle East satellite operator YahLive is now reaching more than 25 million Farsi-speaking viewers in the greater MENA region.
IPSOS says the most watched content is movies with 62 per cent of respondents saying that movies are what they watch most often. News was next (61 per cent), series (54 per cent) and sports (30 per cent).
Sami Boustany, Chief Executive of YahLive, in a statement, said: “These are interesting statistics, providing a unique and detailed insight into the habits of Farsi TV viewers. With more than 25 million viewers watching channels beamed by YahLive, this is an extremely meaningful and important survey because it shows how discerning viewers have become and how important it is to provide them with quality content. Connecting with communities is the backbone of our business, so the speed with which we have reached so many viewers in a single community endorses our strategy of presenting a tailored menu of premium channels to connect with them. The high levels of satisfaction evident from the survey show that our choice of content partners, combined with our advanced delivery platform, is clearly working. These results give us great confidence that we can enjoy similar success in other diverse and culturally rich communities.”
YahLive is the DTH part of Yahsat, a satellite owned by Abu Dhabi’s Mubadala, the investment arm of the Abu Dhabi government.