Advanced Television

Study: Multi-taskers engage differently across devices

March 12, 2015

Digital video brand advertising solutions provider YuMe has commissioned a study from Nielsen that concluded that multi-taskers exhibit differing levels of engagement on multiple devices.

The research experiment was designed to

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration
*Required field

Categories: Articles, Companion devices, Consumer Behaviour, Mobile, Research