Levira hybrid TV in Estonia with Sofia
March 13, 2015
Estonian digital television operator Levira has started hybrid-TV services with their Freeview “TasutaTV” terrestrial TV platform. The services cover all the major free-to-air channels and can be used throughout Estonia with a HbbTV-compatible smart TV. The hybrid services and platform have been developed together with Sofia Digital.
The TasutaTV HbbTV-based “HübriidTV” service offers rich EPG and catch-up TV features for the major Estonian FTA channels that are made available via the Sofia Backstage “Red-button” functionality.
The Levira hybrid TV solution supports latest technologies with HbbTV 1.5 though most of the services can also run with most of the existing HbbTV 1.1 receivers.
Levira’s CEO Mart Einpalu commented: “HbbTV is a solution to enjoy all the pleasure of catchupTV from the big screen. By combining the best content of Broadcast and Broadband networks the TasutaTV Freeview platform meets ideally the expectations of most TV-audiences”. Ari Pöyhtäri, CEO of Sofia Digital continues: “Levira’s TasutaTV HbbTV platform is a modern, future-proof and scalable system to offer smart TV services and new video applications with a unified user interface.”