Videoplaza, an Ooyala company and provider of video advertising and monetisation technology, has announced a partnership with TubeMogul, an enterprise software company for video advertising, to create a premium programmatic marketplace for global brands and broadcasters. Pairing TubeMogul’s platform with Konnect, Videoplaza’s sell-side programmatic solution allows brands, agencies and trading desks using TubeMogul video advertising software to access Videoplaza’s international inventory comprised of premium video publishers, broadcasters and operators.
“TubeMogul and Videoplaza are both leading the way for programmatic to become a reality in the new IP delivered TV world,” says Maria Flores, vice president, programmatic for Videoplaza. “TubeMogul has done a phenomenal job creating innovation in this space – their product suite and customer base are a testament to that – and we’re thrilled to integrate our services to accelerate efforts to bring mighty TV budgets to all digital screens.”
“We are thrilled to integrate Videoplaza into TubeMogul’s software,” added Keith Eadie, chief marketing officer of TubeMogul. “Videoplaza is one of the largest premium video ad management platforms in the EU. This integration allows TubeMogul to expand the number of localized, high-quality publishers available to our clients.”