Elemental for Tata Sky 4K STBs
March 19, 2015
Elemental Technologies, a supplier of software-defined video solutions for multiscreen content delivery, has announced that Tata Sky, India’s leading DTH operator, is using Elemental software to process Ultra HD live linear content in high-efficiency video coding (HEVC/H.265) for delivery to Tata Sky 4K-ready set-top boxes.
A joint venture between the TATA Group and 21st Century Fox, Tata Sky deployed the latest 4K service and set-top boxes in advance of the ICC Cricket World Cup 2015 tournament currently underway in Australia and New Zealand. Software-based Elemental Live systems perform real time processing of Tata Sky 4K content in HEVC at 60/50fps for linear streaming to Tata Sky 4K STBs.
“We pride ourselves for being at the forefront of technology and delivering world class TV experiences to our viewers. The Tata Sky 4K service is an example of not only keeping up with changing times, but in fact giving our viewers a pioneering technology that the world would follow,” said Harit Nagpal, CEO & managing director for Tata Sky. “The seamless integration between Ericsson and Elemental HEVC compression technology for live 4K streaming enables us to reinforce our technology and industry leadership positions, further adding to our delighted subscriber base.”
“Tata Sky has selected Elemental video processing to bring 4K content programming to the India market,” said Dan Marshall, senior vice president worldwide sales for Elemental Technologies. “We are proud to provide Tata Sky with our software-defined video solutions to deliver unbeatable picture quality.”