Nagra is supporting a new VoD advertising platform for DISH Network and EchoStar Technologies. Through new features of its MediaLive Secure Player solution, NAGRA now supports Dynamic Ad Insertion (DAI) and audience measurement capabilities for the DISH Anywhere VoD multiscreen service. DISH Anywhere makes it possible for US consumers to watch live and recorded content anywhere on Internet-connected tablets, smartphones and computers.
In this market leading implementation, the Nagra MediaLive Secure Player integrates seamlessly with DISH and EchoStar’s DAI and user measurement technology providers to deliver a complete and standard VoD advertising platform for DAI and user measurement – capabilities that are increasingly becoming key requirements from the major studios for content licensing.
“Our technology focuses on the customer experience, be it the programming they watch, the device they use, or even the advertising they see,” said Vivek Khemka, DISH Senior Vice President of Product Management. “Along with our other technology partners, the NAGRA MediaLive Secure Player helps us achieve this goal by allowing us to enhance our VoD offering while providing a better and more relevant television experience to consumers.”