Advanced Television

BBC adds Heart button

March 23, 2015

By Nik Roseveare

The BBC has put a heart icon on all browser versions of BBC iPlayer and all TV & Radio programme pages that will for the first time allow users to instantly ‘love’ a programme.

In a blog post, Philip Almond, BBC’s Director of Marketing and Audiences explains: “If we know what you love we can give you more of what you love. It’s that simple. There were a record 343 million requests to BBC iPlayer last month and millions more used; all of whom could be telling us which shows they love. This information is a valuable resource and can inform what we do which helps us give you more.”

“In time we want to recommend content to you that is relevant to you. If you loved Bake Off on BBC iPlayer or A Cook Abroad on its programme page we might then direct you to a recipe on BBC Food or a clip from The Food Show on BBC Radio 4. We’re not there yet but this is a first step.”

“We’re not replacing traditional methods, nor will love be used as the only metric of a programmes’ success. Our aim is to help you discover more, by showing you hidden gems you might have missed as well as programmes you didn’t know about.”

Categories: Articles, Catch Up, Social Media, Test & Monitor, VOD