ContentWise, the personalisation, discovery and recommendations solution for digital TV content, is further expanding its North American market presence. As digital television service providers throughout the region continue to compete with the likes of Netflix, Amazon and Hulu, ContentWise has identified North America as a key region for the growth of personalidation.
To drive and expand its presence, ContentWise has partnered with advisory firm Landmark Ventures. Landmark will provide strategic support and advice to ContentWise, supporting the company as it grows and educates the market on the value of personalisation in today’s evolving TV landscape.
“Personalisation is increasingly being recognised as a key element for retaining users and increasing loyalty, especially for SVoD services. But many companies are still in their first timid attempts of personalisation, implementing models that were leading edge 4 or 5 years ago,” said Paolo Bozzola, CEO, ContentWise. “As TV service providers across the region continue to compete with services like Netlfix, they need to adopt personalisation technologies that go beyond recommendations and that push great content to its viewers. We are determined to grow our footprint in the North American market and help operators make the most of true personalisation.”