Channel 4 has confirmed its new digital service, branded All 4, on March 30th. The service, which replaces 4oD, and will be available via PC, iPads and iPhones from Monday.
All 4 will allow viewers to watch live Channel 4 programmes via the Now function, as well as access past programmes using the On Demand feature. It will also offer an ‘On Soon’ feature, which will allow users to watch exclusive episode premieres before their TV broadcasts. All 4 will also boast a variety of exclusive original shorts.
Richard Davidson-Houston, Head of All 4 and Digital Content, commented: “All 4 is a new kind of Channel with an unrivalled content offering. Where else can you find, whenever you want – for free – classic Box Sets, catch up TV, live TV channels, original Short programmes, TV premieres and bonus content for your favourite shows? Nowhere else. All 4 is unique. We’re beginning to redefine the category.”
Users will be able to personalise their All 4 experience by registering for a free account. It has also been revealed that O2 customers will be able to gain early access to Channel 4 digital content following a deal between the two companies.