Advanced Television

Amazon Prime HDR content

April 13, 2015

Amazon has revealed that its Prime Instant Video streaming service will support high dynamic range (HDR) content later this year.

“4K Ultra-HD was just the beginning – we’re excited that Prime members will soon be able to view movies and TV shows including Amazon Originals in HDR quality,” commented Michael Paull, vice president of Digital Video at Amazon. “HDR is the natural next step in our commitment to premium entertainment, and we can’t wait for customers to have even more choice in how they watch their favorite titles on Amazon Prime Instant Video.”

HDR video delivers imagery with increased contrast, improved picture quality, and greater luminance extremes, but there are few TVs on the market that fully support it.

Samsung’s JS9 and JS8 series sets were among the first to include native HDR, while select OLED and 4K displays from LG and Sony also support the standard.

The company’s Amazon Original Series is first in line for the HDR upgrade.

Netflix has also confirmed plans to launch HDR content in 2015.

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