Ericsson has been selected to provide the online video platform to the OTT and live SVoD service, currently being developed by Bonnier Broadcasting, a business area within the Bonnier Group.
The multi-year deal will see Ericsson provide a number of managed services including content management and preparation, digital rights management, subscriber management and billing and advertising insertion for multiple devices and platforms.
The Nordic next-generation online TV services will launch later this year. From launch, Bonnier Group content – including a mix of sports, local and international drama series, sitcoms and Swedish and international feature films – will be available both on-demand and live. Multiple platforms will be supported, including the web, iOS and Android devices.
Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, says: “Our long-running relationship with TV4 for their linear channels has now been extended to a business transformation that encompasses on-demand and live services across platforms. Consumers want access to content anytime, anywhere and on any device, which is something TV4 is providing through its platform agnostic strategy. Ericsson is the partner in this transformation and our Ericsson Managed Player is designed to help our clients meet the needs of their audiences in this ever-changing landscape.”