Hopster goes global
April 13, 2015
Colin Mann @ MIPTV
UK kids TV and learning platform for preschoolers Hopster is to launch globally, following a raft of multi-territory content deals with Corus Entertainment’s Nevana, Millimages, CAKE, and EarthTree Media. The roll-out of a global English language version covers 100 territories.
The launch will see the easy-to-use educational world for preschoolers arrive in Australia, Singapore, Malaysia, South Africa, India, Dubai, and many more countries across Asia, Africa, and Europe, with over 600 hand-picked episodes from global family favourites.
Kids all over the world will also be able to learn with Hopster’s suite of games. Built on multiple international curricula, these games add depth to the video experience and ensure that using Hopster isn’t just fun, but also educational and stimulating
The global version will initially launch on iOS, with country-specific price points to be confirmed. Further content partners will also be announced closer to launch.
Nick Walters, Hopster founder and CEO, said that all over the world, a new generation of kids is finding things to delight them on mobile. “In India alone, more families have smartphones than digital TV, so there’s huge potential for a mobile-first service like Hopster. We’ve taken a global approach to our global launch, and handpicked the best shows from around the world: for example Aesop’s Theatre started life in Korea, Mouk in France, Wanda and the Alien in the UK, and Learn to Draw Minis is a cool Scandinavian indie hit,” he added.
Since launching in the UK in 2013, over 265,000 UK families have downloaded the Hopster iOS app.