O2 subs get early access to C4 shows
April 20, 2015
O2 customers are being offered early access to ten Channel 4 series, including Peep Show, Made in Chelsea and Fresh Meat as part of the relaunch of the broadcaster’s VoD platform as All 4. Episodes of the shows will be available to stream 48 hours before their terrestrial TV airing.
The offer, open to customers who sign up to O2’s Priority loyalty scheme, is part of a multi-platform sponsorship deal which means O2 branding will appear across All 4 and in pre-roll ads throughout 2015.
All 4, which replaces the 4oD brand, is now live.