Advanced Television

Essel Group clarifies sports rights strategy

April 27, 2015

By Colin Mann

Mumbai-based business conglomerate Essel Group has issued a statement clarifying its involvement in sports rights, suggesting that it has been falsely reported that the group’s Ten Sports Network had been registering certain entities pertaining to Cricket as a sport.

The company said that as a business conglomerate, Essel Group is constantly developing new businesses that fit into the company’s ethos. “Essel Group takes immense pride in being the pioneer to grow and develop the domestic cricket market in India, with the launch of Indian Cricket League way back in 2007. Indian Premier League followed the footsteps of Indian Cricket League. Essel Group also owns the Mumbai Football Club for the last seven years,” it explained.

“Essel Group has been analysing the sports market and the reports reflect an extremely positive trend, indicating our nation as a sports-loving nation, than just a cricket-loving nation. Our nation has produced several sports heroes in the realm of badminton, tennis, wrestling, golf, air rifle, etc., that have earned significant reputation not only for themselves but also for India,” it continued. “In order to enhance the overall sports business, we look forward to the entry of other Indian business houses as well. Essel Group is now geared up to enter the sports business at a global level, focusing on Cricket, since it has been limited to Commonwealth countries. Our research reflects that there is an immense opportunity to make it a global sport.,” it revealed.

“A recent media story, has falsely reported that Ten Sports Network has been registering certain entities, pertaining to Cricket as a sport. We would like to clarify that the same is not true, since Ten Sports Network has no connection to this initiative, it being a sports network owned by Zee Entertainment Enterprises Ltd., a publicly listed company on Indian stock exchanges. Ten Sports Network holds the broadcast rights for five major cricketing boards namely South Africa (CSA) , Zimbabwe (ZC) , West Indies (WICB), Sri Lanka (SLC) & Pakistan (PCB) and many other premier sporting events like UEFA Champions League, US Open and WWE. It is a dominant player in the cricket broadcasting and production arena,” it declared.

“We would also like to clarify that [IPL creator] Lalit Modi has no linkage whatsoever with Essel Group in this initiative. Essel Group is independently taking up this initiative on its own accord,” it affirmed.

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