Advanced Television

ContentBridge heads for the cloud with Azure

May 1, 2015

ContentBridge Systems, a provider of digital content supply chain solutions to major studios, aggregators, independent distributors, has revealed a partnership agreement with Microsoft Azure.

“Since its inception, ContentBridge has sought to change the way content companies address their digital supply chains,” says ContentBridge COO Doug Reinart. “Much attention is focused on the final delivery of video to consumers, which is understandable. However, any supply chain is only as strong as its weakest link, and many content companies struggle at the front end to manage a diversity of assets and delivery requirements. By giving clients the ability to easily manage their product data and distribute feature film, television, and short-form content, we help them make more money downstream.”

Reinart continued, “Microsoft Azure has several appeals for a business like ContentBridge. Azure unlocks an ecosystem of complementary businesses that can be integrated into a full solution for our clients as required. Azure has global reach, which will greatly assist in our international expansion plans. Finally, Microsoft Azure offers the storage and compute scalability we need to reliably and economically expand our business. But the biggest differentiator for us was the way the Microsoft Azure team took a real interest in our business and became active collaborators. We are very excited about the prospects for this relationship in the future”.

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