Sky’s director of strategy Mai Fyfield claims that Netflix’s data-driven commissioning is taking human involvement out of the equation, and insists that on-demand isn’t for everyone.
“Nobody knows what they want until someone puts it in front of them. It’s more of an editorial and creative process,” she told CNET. “We have data coming out of our ears, but we don’t use a lot of it.”
Fyfield also questioned why Netflix does not disclose specific viewing figures for its original commissions, such as Marco Polo. She added: “I don’t know if anybody is watching Marco Polo, do you? Nobody knows.”