Advanced Television

Videology, White Ops combat online video ad fraud

May 14, 2015

Videology, the video advertising technology platforms, and White Ops, a pioneer in online ad fraud detection, have partnered to combat bots and other non-human activity in online video at scale. This announcement is the result of each company’s efforts against the global botnet scourge first begun by the two companies in early 2014.

The Videology and White Ops partnership is a major step forward in identifying and stopping the high incidence of non-human activity across online video advertising, offering seamless, cross-platform, real-time identification and blocking solutions to Videology clients worldwide.

“Bot traffic is a major concern of our clients, and rightfully so,” said Scott Ferber, Chairman and CEO, Videology. “But access to inventory is also key when it comes to video advertising. White Ops is uniquely equipped to combat bot traffic in today’s marketplace, and through our deep integration, our clients can leverage Videology’s proven ability to solve for portfolio-level objectives, without making trade-offs on media quality.”

White Ops CEO Michael J.J. Tiffany added: “Through our partnership, Videology and the White Ops team of cyber-defense experts are devoted to breaking the profit models of bot operators so advertisers and publishers can focus on building their audiences and managing their brands.”

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