UK broadcasting facilities specialists Arqiva has launched a series of new initiatives to help guide broadcaster through what David Crawford (MD/Satellite &Media) described as the “confusion brought on by the dramatic changes taking place in front of our eyes.”
Arqiva’s new range of products and services follow on from a series of in-depth interviews carried out by the company with broadcasters to measure and get a better understanding as to how they expect the industry to develop. The dialogue has taken place right across the value chain, says Crawford, and included rights holders, FTA broadcasters, pay-broadcaster and platform operators, and speciality niche broadcasters.
“One feeling that came across strongly throughout the research was that the broadcasters were ‘powerless’ as many of the changes were being imposed on them by either technological developments, outside ‘disruptors’, or fast-changing demands and expectations from consumers.
The study, conducted by Decipher, was unveiled at Arqiva’s Customer Innovation Day in London, May 19th.
Tom Cape, director/connected solutions at Arqiva, said that Arqiva had started its R&D back in July 2014 and it had culminated in this latest White Paper from Decipher.
He said that while linear TV remained core for most of its customers, Arqiva recognised that IP was of growing importance in the mix, and “altering everything”.
The concept, available at a number of solution levels, comes down to an ‘ingest once’ and then adapt to suit the demands to broadcasters and ‘narrowcasters’ and allowed for extremely sophisticated analytical tools and feedback from the consumer. “We are just at the start of connected broadcasting,” said Cape. “And it might even be that IP is over-hyped just at the moment. But broadcast and consumer demand is growing daily”.