PopShack, the social music business, has announced that former Chairman and CEO of MTV Networks International Bill Roedy has invested in the company and joins the board of directors.
Roedy commented, “I remember 34 years ago there was a seismic shift in how things were done when MTV launched. It was pioneering and disrupted the system. I see this now with PopShack and the viewing audience who live on YouTube, finding and consuming content in a completely new way. PopShack is a business that has turned the old methods on their head. It’s about working with and in partnership with an engaged and partnered audience. I’m delighted to be investing in the business and joining the board and look forward to contributing to the tremendous foundation that Conrad and his team have built so far, expanding what is already a compelling proposition to both consumers and brands alike”