Vubiquity, the premium content services company, and Endemol Shine International have signed a multi-country licensing deal for new original television content in territories across South East Europe, Israel, the Middle East and Africa. This announcement follows Vubiquity’s recent partnership with Cellcom Israel, and marks the company’s continued expansion into EMEA.
The multi-territory deal means Vubiquity’s international SVoD service proposition will now contain new television dramas distributed by Endemol Shine International. The full list of territories includes: UAE, Qatar, Kuwait, Oman, Israel, Greece, Cyprus, Malta, Serbia, Slovenia, Croatia, Macedonia as well as English-speaking countries in Africa.
Adam Poulter, Managing Director for EMEA at Vubiquity, said: “We are delighted to have been able to sign this deal with ESI. We are hugely proud of the TV and film content in our international catalogue, and this latest deal only adds to the huge range of top-quality series already available to our operators in the Middle East, South East Europe and Africa. It will make sure that their retail customers can watch latest-release programming such as award-winning crime series The Fall. Vubiquity is now making a name for itself as the ‘go-to’ content and video on demand partner in frontier and emerging markets.”