Irdeto has announced that PT Mega Media Indonesia Group, owner of satellite pay-TV service, Orange TV, has selected Irdeto’s end-to-end Multiscreen services to support the launch of Genflix, Indonesia’s first-ever commercial OTT content delivery service. Genflix, also under PT Mega Media Indonesia Group, was established in September 2013 as the first OTT service in the country. Genflix offers streaming services for cable TV channels and video-on-demand in Indonesia, providing a vast range of premium offerings across a variety of smart devices, such as mobile phones and tablets.
PT Mega Media Indonesia Group has been working closely with Irdeto since 2011, relying on its Cloaked CA software security and Irdeto Rights services for Orange TV. With Irdeto Multiscreen, Genflix can manage, deliver, secure and monetize content on any device, generating new revenue streams for PT Mega Media Indonesia Group. Irdeto Multiscreen will support Genflix in establishing itself as a market leader and capturing Indonesia’s fast-growing market of mobile consumers. eMarketer estimates that Indonesia will surpass 100 million active smartphone users by 2018, making it the fourth-largest smartphone user population in the world.
“We are delighted to be expanding our long-term partnership with Irdeto to maximise the full growth potential of Genflix. With our unique prepaid business model and national broadcasting rights to the Barclays Premier League, we needed a strong multiscreen partner to ensure our content is securely delivered onto any screen for our consumers. We are confident that Irdeto will deliver the excellent service that we have come to expect from our experience with working with them, and help us reach our initial target of one to three million subscribers,” said Supeno Lembang, President Commissary, Orange TV.