DTG to reward TV innovation
June 17, 2015
By Colin Mann
UK trade body the DTG is, for the third year, running the DTG TV Innovation Awards, an open competition to expose innovative SMEs in the digital TV sector to global broadcast and media opportunities at IBC (11-15 September 2015).
The DTG UK Television Innovation Competition, in partnership with UK Trade & Investment and IBC, is being launched to mark London Technology Week – a week of face-to-face events celebrating London’s global position as a hotbed of tech innovation, business successes, entrepreneurship and creative talent.
The DTG UK Television Innovation Competition 2015 will consist of four key stages:
* Applications open (12 June – 10 July) – All UK based SMEs that can provide an innovative service or product in the realm of television technology will be invited to apply.
* Semi Final and Networking Event at DTG London offices (21 July) – 12 applicants will be shortlisted and invited to give a Dragons Den-style pitch at the DTG offices in Central London. Each company will showcase their innovation to a panel of leading industry expert judges and six will be invited to attend IBC 2015.
The successful six will be given the opportunity to exhibit their solution on the DTG exhibition stand, a complimentary exhibition pass to IBC (worth €2,239), exclusive business mentoring, and numerous marketing opportunities.
* IBC exhibition (11-15 September) and Grand Final (13 September) – Networking event where three overall winners will be presented with the DTG Television Innovation Award and will win one-year affiliate membership to the DTG (worth £4,500).
* Post IBC winner and business development engagement (6 months) – Follow-up will consist of additional support for the winners from their mentors and a sponsor, alongside regular consultation from the DTG as a part of the one-year affiliate membership.
Four places were available at IBC 2014, with the winners being:
* Chirp – An application which can send messages through an audible trigger from a television broadcast to a mobile app device to send the user interactive content such as links, video or images.
* CrowdEmotion – Facial recognition software which can read television viewers expressions as they watch a television broadcast in real time.
* StreamHub – Analytics software for big data which combines viewing figures with social media, app and YouTube data.
* Grabyo – An application which allows users quickly to edit and share branded video clips from a live broadcast online which is fully integrated into Twitter, Facebook, YouTube.