Technicolor HDR and SDR compatibility

Technicolor, committed to enabling HDR across all aspects of content creation and distribution, has announced the immediate availability of its new High Dynamic Range (HDR) single-layer solution for testing by key ecosystem partners. The solution, which is compatible with MPEG HEVC standards, creates a video which benefits from improved compression efficiency over unprocessed HDR files. It is also backwards compatible with legacy Standard Dynamic Range (SDR) displays.

With a focus on collaboration and open platforms to foster innovation for the future of digital storytelling, Technicolor’s HDR single-stream solution will ease the burden on the ecosystem until adoption of next-generation TVs is complete. The Technicolor HDR single-layer solution enables the coding and delivery of HDR content in a single stream to accurately display the content regardless of the display type. Designed for broadcasters, pay-tv operators and OTT streaming services looking to migrate to HDR video, it allows for the storage and delivery of one video file, which plays back on legacy SDR TVs and new HDR TVs coming to market.

“Today the option to view HDR content is an either-or scenario depending on screen display, which creates duplicity and inefficiencies in delivering content to the consumer,” said Mark Turner, Vice President Partnership Relations and Business Development, Technicolor. “Our single-layer technology looks to address such challenges, dramatically reducing storage and bandwidth costs by eliminating the need for two delivery systems, which will mean more consumers will enjoy the benefits of HDR sooner and on more screens.”

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