Virgin Media has confirmed that BT Sport Europe will join its existing sporting line-up. The new channel will be available to Virgin Media customers from launch on August 1st. Full details of how it will be incorporated into Virgin Media sports packages will be announced soon.

Tom Mockridge, Virgin Media Chief Executive, said: “If the football is on, we’ll be showing it.  Virgin Media is still the only provider that offers you front row access to all the live sporting action at home and on the go.”

The new BT Sport Europe channel, which will predominately air football matches from the Champions League and Europa League tournaments, will also be available in HD on Virgin Media.

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