Advanced Television

Sky launching kids app

June 29, 2015

By Nik Roseveare

Sky has revealed plans to develop a new dedicated kids app.  This follows the recent expansion of the kids’ shows available in Sky’s on demand library from 700 to 4,000 episodes.
Development of the app for mobile devices is already underway and it is expected to launch in early 2016. To build it, Sky is partnering with global digital product studio ustwo – creator of the Monument Valley game, winner of Apple’s 2014 Design Award iPad game of the year and two BAFTAs.
Aimed at children aged 4-9 years, Sky says the the app will bring together all the best age-appropriate shows available on the Sky service, from the likes of Cartoon Network, Disney and Nickelodeon, in “an easy-to-use and fun way”.  At the heart of the app’s design will be the creation of an intuitive experience that empowers children to discover programmes themselves but also provides parents with peace of mind. It will include options to filter what their child views, limits usage including a ‘bedtime’ setting as well as the ability to understand what their child has been watching.
In addition to the app, the appointment of a new Head of Kids Content will help ensure Sky continues to offer the most compelling kids content presented in a creative and appealing way. The recruitment process for the new role has started.
Stephen van Rooyen, Chief Marketing and Digital Officer, Sky commented: “We want kids to have access to all their favourite shows when and on whatever device they want, in a way that parents know is creative, engaging but ultimately, safe. Sky has always focused on providing great entertainment for the whole family which is why we are continuing to invest in what we offer the youngest members of the household. ”

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