Data from Juniper Research has found that over 136 billion adult videos will be watched in 2015 alone, with this set to grow to 193 billion by 2020. On a global scale, each smartphone user of adult content is expected to watch an average of 348 videos this year.
Overall, video views are forecast to grow by almost 55 per cent by 2020. While there will be a marked increase in usage levels in developing markets, net growth will be greatest in the US, with other mature markets – such as Western Europe, seeing a more modest increase. In developing regions, service uptake will be rapid, driven by increasing availability of 4G and Wi-Fi, as well as increases in smartphone and tablet ownership.
Other key findings:
– Adult SMS will continue see a severe decline in revenues, with the majority of usage occurring in the Indian Subcontinent.
– Content delivered as augmented reality will see growth across the period, although usage will remain the preserve of a niche user base.