A television studio complex in west London has been rescued from the administrators after a leading entertainment company stepped in at the eleventh-hour to keep it as a ‘centre of creativity’.

Media company Lean Forward has bought the 22,000 sq ft site in Acton from the administrators and housed its new interactive gaming service, Win Cash Live, in one of the three purpose-built studios. One of the two remaining studios has been sublet to another broadcaster.

Andy Hodgson, marketing director of Win Cash Live, said: “The complex offers studios, office and warehouse accommodation. It’s the perfect fit for our brand. There’s plenty of space and we can create television without the limitations or absurd costs of central London. It’s also a big boost to the local economy as we’ve created 45 jobs and we have room to grow as we expand our service over the next twelve months. All of us feel we are in a centre of creativity. There’s real buzz again about the place.”

Win Cash Live, which launched last month, is a blend of light entertainment and interactive gambling. It is now broadcasting live every day of the week from the west London site, across satellite, cable and online.

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