France: TF1 Rugby World Cup goes digital
July 7, 2015
From Pascale Paoli-Lebailly in Paris
TF1 Group, which has spent €45 million to acquire the exclusive rights to the upcoming Rugby World Cup taking place in the UK (September 18th – October 31st), is aiming to maximise the potential audience by pushing the digital experience ahead of the competition.
Viewers, who will be able to follow the 21 best matches live on FTA TV, are also invited to get an enriched experience online via the MyTF1platform. All 48 matches from the competition will be broadcast live (and delayed), with additional content also being produced. A dedicated website is already online, and a digital monthly magazine entitled 20XV has been launched, on both iOS and Android devices.
Earlier this year, TF1 sub-licensed the French rights to 29 matches to pay-TV channel Canal+. TF1 kept all the French national team matches as well as the two semi-finals and the final.