Advanced Television

ESPNcricinfo unveils Ashes coverage

July 8, 2015

ESPNcricinfo, the digital cricket brand, will provide extensive coverage of the 2015 Ashes series between England and Australia, starting on July 8th at SWALEC Stadium, Cardiff. On ESPNcricinfo’s site and app, fans will get comprehensive video, news, information, features and analysis from an unmatched line-up of cricket journalists, experts and former players.

The coverage is headlined by an exclusive column from former Australia captain, Ricky Ponting. The legendary batsman will also contribute to ESPNcricinfo’s suite of original video coverage, which includes Ponting’s Ashes XI; 11, three-minute episodes, as the former batsman picks his ultimate team from players he played with and against in the Ashes. Additional video content will include:
  • Ashes Key Battles: Studio analysis show with ESPNcricinfo’s Melinda Farrell, former Australia fast bowler Jason Gillespie and former England batsman Mark Butcher previewing the series by analysing seven important topics, including both teams’ fast bowling, whether spin will play a part, and Cook v Clarke.
  • Great Ashes Moments: Over eight episodes, great Ashes players and ESPNcricinfo journalists look back on some of the best moments in the Ashes from the last 25 years, taking in unforgettable occasions such as the last day at Cardiff in 2009, the “Ball of the Century” at Old Trafford in 1993, and Gary Pratt running out Ricky Ponting at Trent Bridge in 2005.
  • 2005 revisited: in this 20-minute feature, the players who played in the 2005 Ashes tell the story to ESPNcricinfo’s George Dobell: Ricky Ponting, Michael Vaughan Glenn McGrath, Paul Collingwood, Matthew Hoggard and Simon Jones.
ESPNcricinfo will also provide fans with daily fan vox-pops on the day’s hot topics in Let’s Talk About, answer readers’ questions in #PoliteEnquiries and continue to produce comprehensive video news and information, including daily reviews and previews, press conference coverage, and analysis from both English and Australian viewpoints.The site will continue to deliver the in-depth written coverage that has made ESPNcricinfo the world’s leading online cricket destination, with comprehensive and up to the minute coverage from a team packed with experience of previous Ashes contests. There will be a dedicated editorial team at each ground, led by George Dobell, Dan Brettig, Jarrod Kimber and Mark Nicholas.

The start of The Ashes comes as the latest traffic figures illustrate ESPNcricinfo leadership, after it reached 9.2 million unique visitors in May, making it the top cricket destination globally. During the month the site also logged more than one million unique visitors in the UK, up 44 per cent last year, while video starts in the past 6 months peaked at 2.2 million – up 286 per cent year on year. The recent Cricket World Cup was ESPNcricinfo’s most successful tournament ever and led it to a record month – reaching 21 million people globally in March.


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