Advanced Television

Netflix reveals film premiere dates

July 8, 2015

Netflix has confirmed the roll-out of its original film initiative with Beasts of No Nation, that will debut on October 16th worldwide in all territories where the streaming service is available, and on the same day in select US cinemas. US film distribution company Bleecker Street will partner with Netflix to distribute the film to cinemas.

The Ridiculous Six will be the first of four Adam Sandler films available only on Netflix. The film will premiere exclusively for Netflix members on December 11th.

Crouching Tiger, Hidden Dragon: The Green Legend will be released theatrically in China and on IMAX and on Netflix globally in Q1 2016.

Pee-wee’s Big Holiday, starring beloved, fun-loving character Pee-wee Herman, will premiere on Netflix in March 2016.

Ted Sarandos, Chief Content Officer at online entertainment service Netflix, has said that with the company’s foray into original movie production and distribution, it is seeking to accelerate movie choice and availability by going against accepted release windows.

“The current distribution model for movies in the US particularly, but also round the world, is pretty antiquated relative to the on-demand generation that we are trying to serve,” he said during a Media Mastermind Keynote at MIPCOM in Cannes.

“The idea of releasing a movie and then waiting six, eight, ten months before there was any home video exploitation and at least a year before you can get that at home, that’s not the model people choose. People are choosing Netflix; they don’t want to wait a year, or maybe ten years to get that movie,” he told delegates.

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