Sony Pictures Television (SPT) has signed an agreement to acquire a majority stake in IMS Internet Media Services (IMS), one of Latin America’s largest ad sales and media buying firms in the digital space.
“Gaston and his team are experts in the digital space and they have created a fantastic business across Latin America,” said Andy Kaplan, president of worldwide networks for SPT. “With the sector growing exponentially and evolving quickly, we’re looking forward to working together to grow our collective businesses. Additionally we will integrate practices and intelligence with our networks and ad sales teams in the region and globally, making this an excellent extension of our current business.”
“SPT combines powerful programming with an international infrastructure and a leading leadership team,” noted Gaston Taratuta, CEO, Founder and Partner for IMS. “We look forward to the synergies these will bring to joint initiatives within Latin America and new regions.”
IMS is the largest independent digital ad sales company in Latin America and the largest digital media buyer in the region. Headquartered in Miami, the company also has offices in eleven countries throughout the region. Current commercial partnerships include Waze, Twitter, LinkedIn, Spotify, Crackle, iAds and Foursquare, among others. Taratuta will continue as CEO; Ignacio Vidaguren as COO; Maren Lau as CMO; and Mariano Roman as CCO, and nosignificant changes to the business are currently planned.