In a move to strengthen its position in online video marketing and advertising content, marketing platform for distributing premium branded video AnyClip Media has confirmed the completion of raising $21 million (€19m). Leading participants included new investors Ervington Investments, representing the interests of Russian businessman Roman Abramovich, and global digital content delivery specialist Limelight Networks. Current shareholders Jerusalem Venture Partners, GTI, and other investors also participated in this expansion round.
AnyClip Media’s in-stream content targeting technology enables content owners, advertisers and publishers to distribute their branded video entertainment to target audiences across over 200,000 sites. This results in increased revenue for publishers, blending premium video and exceptional ads to drive user engagement, average time on site, and average watch time. Other investors included well-known executives and business leaders Bob Pittman and former President and CEO of Sony Corporation of America Mickey Schulhof. LeumiTech, the high-tech arm of Bank Leumi, will be the supporting Bank for AnyClip growing activities.
This funding comes at a significant time as AnyClip is experiencing accelerated growth. Currently, content owners, marketers, and advertisers are leveraging the platform to serve premium video to 40-80 million unique global consumers monthly. AnyClip aims to take advantage of a predicted growth of 46 per cent in digital video ad spending in 2015 by using the additional funding to bolster its TripleMatch technology that dynamically matches relevant playlists to website verticals and audiences, providing ideal inventory for targeted advertising.
“I am excited AnyClip and its management team is getting the acknowledgment we deserve from leading investors,” said Oren Nauman, President and CEO of AnyClip Media. “With this additional funding, we will continue to build on our revolutionary technology platform to provide publishers, advertisers and content owners with the most advanced and secure solutions for effective global distribution of online video. Combined with the increased growth in mobile video and OTT solutions, we are positioned at the center of the fastest-growing sector of the advertising industry.”
“We are impressed by AnyClip’s leadership, cutting-edge technology built for all screens, and forward-looking vision for the future of online advertising,” said Gadi Tirosh, chairman of AnyClip Media and general manager of Jerusalem Venture Partners. “Oren and the team have built a powerful video platform that acts as a solution to the biggest problems advertisers currently face. The platform not only serves audiences with relevant, targeted videos but also ensures brands that the content will actually be seen by viewers in a brand-safe environment.”
AnyClip’s technology creates unique distribution and advertising opportunities by analysing every video, and extracting data from 50 categories and 200+ subcategories while storing billions of metadata points in a searchable online database. Its intelligent video players index the contexts of web pages, enabling its Sense and Match technology to curate custom playlists, which include targeted advertisements paired with engaging premium video content, viewers want to watch.