Connected television in Germany and Austria has now passed the threshold into rapid and sustained growth, The total number of SVoD subscriber grew by 46 per cent in  the first six months of 2015, according to consulting firm Deadline Media TV. This is without any noticeable cord cutting.The primary challenge of OTT TV is to advertising-funded broadcasters as the market becomes increasingly dominated by big US Internet platforms, notably Google. Deadline Media TV  believes that the advertising-funded broadcasters are now living on borrowed time, despite an expected increase in advertising revenues of 1.9-2.8 per cent in 2015.