Digital UK has published its annual update on digital terrestrial television in the UK, noting that DTT is still the most popular service and that the Freeview DTT platform is adapting for the connected age.
Free to view TV for the connected age highlights the continuing popularity of the DTT platform, watched in around 75 per cent of homes, and its ongoing evolution in the age of connected TV, including the development of Freeview Play.
Digital UK Chief Executive Jonathan Thompson commented: “Digital terrestrial television must and will evolve to embrace the change and opportunities that new technology and Internet connectivity are bringing. Only services that adapt will continue to be successful. This will be our priority focus at Digital UK over the months and years ahead.”
The Freeview Play connected platform combines catch-up TV from the BBC, ITV, Channel 4 and Channel 5, on-demand services and live television. The service will be free from subscription and compatible with existing broadband services. Digital UK is leading on the technical development of the new platform, which will see Freeview’s biggest ever marketing campaign.
Thompson confirmed that Digital UK would continue to work on securing a positive outcome from the World Radiocommunication
Conference later this year to secure the long-term future of the platform, while also working with Government and Ofcom on the successful clearance of the 700MHz band currently used by DTT, ensuring viewers suffer minimal disruption through this transition.