Advanced Television

Sports viewers embracing second-screen sports apps

July 16, 2015

Research from TDG finds that a third of US broadband users have used a second-screen sports app while watching a game on TV. Engagement will further broaden and deepen during the next ten years as more leagues and conferences introduce their own apps, and as these apps become better attuned to the needs of live sports viewers.

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Categories: App, APPS, Articles, Companion devices, Consumer Behaviour, Content, Mobile, Portable Media, Research