Advanced Television

Brightcove enhances Video Cloud

July 20, 2015

Cloud services for video specialist Brightcove has confirmed the general availability of the new Brightcove Video Cloud, the company’s flagship solution re-architected to simplify the complexity of next-generation online video distribution and publishing. The new Video Cloud incorporates a new HTML5 user interface, faster upload and playback, mobile publishing, and new custom analytics to scale workflows, speed time-to-live, and measure the impact of video content. Using Brightcove’s next-generation Video Cloud, organisations can expand audience reach, propagate their brand, and engage audiences across devices and platforms.

The new Brightcove Video Cloud is engineered to simplify the complexities of publishing video across devices and destinations. Video Cloud delivers marketers, broadcasters, publishers, content distributors, and content owners an advanced solution that streamlines video workflow, delivers it to every platform, and provides insight into consumption of video content. New features include:

  • Faster time-to-live – new publishing workflows via a faster upload module, folders, new user interface (UI), and role-based permission speed time-to-live and improve content management and control.

  • Mobile publishing – new responsive HTML5 interface allows upload, management, and publishing of video anytime, anywhere across desktops, tablets, and mobile.

  • Advanced video analytics – a Custom Report Builder that enables analytics and scheduled reporting across Video Cloud accounts to deliver insight into video performance.

  • Industry-leading playback – Video Cloud incorporates the latest Brightcove video player for faster load time, shorter time to first frame, and industry-leading HTML5 playback to deliver an exceptional viewer experience on any screen.

  • Social publishing – enhanced synchronisation and publishing to YouTube from Video Cloud to extend branded content to social platforms.

  • Integrations – connections to leading content management systems (CMS) such as Drupal, Adobe Experience Manager, WordPress, and SharePoint.

  • Platform APIs – built entirely on new, high-performance application program interfaces (APIs), the new Video Cloud enables publishers to leverage all the capabilities of the Ingestion, CMS, Player, Player management, or Analytics modules of the Video Cloud platform through well-designed REST APIs and integrate them into existing or custom architectures. These new APIs allow Video Cloud to fit into any part of an end-to-end video workflow.

New Brightcove customers who purchase Video Cloud services automatically have access to the latest Video Cloud features and capabilities.

David Mendels, CEO, Brightcove said the new Video Cloud was the first in a wave of major product refreshes and new capabilities from Brightcove to address the next-generation of video publishing and distribution as companies rush to meet exponential consumer demand for video content. “The new Video Cloud delivers the workflows and performance that allow our customers to accelerate time-to-live, publish video from any device, scale content management, and understand the impact of video through analytics and reporting,” he added.

Categories: Articles, Content, Video, Work flow