US programmatic ads over $10bn in 2014
July 21, 2015
Programmatic buying and selling of online display-related advertising generated $10.1 billion in 2014, comprising 20 per cent of last year’s overall internet advertising revenues ($49.5 billion) according to the IAB Programmatic Revenue Report, a first-ever study sizing the US programmatic market from the Interactive Advertising Bureau (IAB) and prepared by PwC US.
This figure represents
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