Advanced Television

Discovery launches pop-up channel in Italy

July 22, 2015

From Branislav Pekic in Rome

Italian pay-TV operator Sky Italia has teamed up with Discovery Italia to launch a pop-up channel to mark 30 years since Discovery Channel made its debut.

Discovery 30, which will be on air until August 2nd, is dedicated to programmes that have made the history of the channel. Each day will be dedicated to a different programme (motors, technology, wild nature, business and engineering), considered among the “most representative” of the evolution of the channel. There will also be an “on demand” version, with much of the content available on the Sky On Demand platform.

Programmes to be aired include “Bear Grylls”, “Dual Survival”, “Top Gear”, “Curiosity”, “North America”, “Deadliest Catch” and “Mythbusters”.

The one-off channel is available on channel position 402, normally occupied by Discovery Channel+1.

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