TMD, a provider of digital asset management systems for digital and physical assets, has implemented a Mediaflex asset management system at the new London playout centre for Modern Times Group (MTG). This Swedish-based international broadcaster needed to replace a life-expired system and move to a new London location. The new facility is in the broadcast hub in Chiswick Park in West London and allows MTG to continue to operate its channels effectively for the Nordic free-to-air and pay-TV markets.
MTG London serves the Nordic region with 10 free-to-air and 10 pay channels, each localised by country and by sub-regions for advertising. The playout centre supports audio in eight languages and a further 14 subtitle languages. In its existing operations much of this required manual intervention and asset management was spread across multiple databases and workflow systems.
The TMD Mediaflex asset management platform interfaces directly with Pebble Beach Marina playout automation. This is a mirror of MTG’s other playout centre, in Riga, Latvia. As part of the London project, the Mediaflex system allows the broadcaster to ingest at either facility, and for one to act as a disaster recovery centre for the other.