Advanced Television

OTT viewing higher in Gen X, kid households

July 23, 2015

A new study from market and consumer information source GfK sheds light on the how streaming video viewing is upending TV business models, including which Internet-connected devices and services different viewers prefer.

The 2015 Ownership and Trend Report, from GfK’s The Home Technology Monitor, reveals that households with at least one member of Generation X (roughly ages 35 to 49), and those where children

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Categories: Articles, Consumer Behaviour, Markets, OTT, OTT, Research