BARB has announced that the beta version of the TV Player Report is to be released in September, providing official figures on the level of viewing to on-demand and live-streamed content through online TV Player apps.
The TV Player Report is the first set of BARB data to focus on viewing that takes place on computer devices such as laptops, desktops, tablets and smartphones. It reports on viewing activity at a device level, rather than a person level, and relies on data that are generated from software code that has been developed by Kantar Media and implemented by broadcasters.
This solution is one of the most advanced audience measurement systems for online TV viewing in the world. These data will be an important building block for the delivery of Project Dovetail, the hybrid measurement system that will harness the power of BARB panel data and device-based data.
Justin Sampson, Chief Executive at BARB, said: “We’re excited to be introducing our customers to the TV Player Report. It’s a significant innovation from BARB and the result of close collaboration with broadcasters. At its heart is the generation of a census-level dataset that will provide our customers with a gold standard measure of online TV viewing.”