CNN International Commercial is entering a strategic partnership with DPG Digital Media to launch this autumn CNN.gr – a dynamic Greek-language digital offering that combines excellence in international news with local content and video.
The venture will bring a localised digital and mobile version of CNN’s unique brand of news to the Greek people, 85 per cent of whom consume their news via digital platforms. CNN.gr’s editorial remit will be to deliver local and national content from DPG Digital Media, the most diversified digital network in the Greek market, while also covering big international stories and world events through CNN’s reporting and affiliate network.
“As the world’s global news leader, our ambition is to continue to develop the CNN brand and our unparalleled quality of journalism in key markets where there is both a gap and clear appetite for what we do best,” said Rani R. Raad, Chief Commercial Officer, CNN International. “From branded channels and content syndication through our affiliates to high-profile marketing and engagement initiatives, CNN is connecting with more consumers worldwide in a multitude of ways than ever before. In an increasingly digital world, I’m delighted to welcome CNN.gr as a standalone digital CNN-branded news service, launched with a valued partner.”