TV audience data informs online campaigns
August 7, 2015
Research carried out by converged TV and video advertising software provider Videology has found that advertisers are increasingly using TV audience data better to inform their digital video campaigns and produce more cohesive cross-channel advertising campaigns.
According to an analysis of all impressions run through Videology’s
This content is restricted to site members. If you are an existing user, please login. New users may register below.