Arqiva has confirmed the relaunch of the Afro-Caribbean channel, Passion TV, which is now available to Internet-enabled Freeview devices via a combined hybrid TV-Internet solution.
Passion TV airs on Freeview channel and YouView channel 253, 24 hours a day. First established in 2004, the channel was founded by Mike Makinde in response to an existing gap in entertainment content for the Afro-Caribbean audience, in the UK. The new range of programmes shown on Passion TV include a vegetarian cooking show, morning and afternoon children’s entertainment, and programmes on current affairs, education, sports, lifestyle and Gospel music.
Makinde, CEO of Passion TV, explained, “With up to five million viewers across the UK, Freeview was quickly identified as the perfect solution for the re-launch of Passion TV to a younger audience. When addressing a generation which is constantly on the move, and glued to mobiles, social media and the internet, we needed a solution which would allow for maximum reach and mobility. Passion TV chose to work with Arqiva as it has the most innovative and modern range of services, to deliver the platform we required to most suit our target audience’s viewing habits.”