iflix, the Southeast Asian streaming service, has announced that Hollywood studio Metro-Goldwyn-Mayer (MGM) has become an investor in the business.
The investment represents a significant deepening of the relationship between iflix and MGM, which includes the appointment of MGM Chairman and Chief Executive Officer, Gary Barber, to iflix’s Advisory Board and the companies’ extensive multi-year content licensing partnership. Through the agreement MGM contributes premium in-demand television and film content that comprises a portion of the 20,000 movies and television episodes that make up iflix’s extraordinary library of top entertainment content.
iflix Group CEO, Mark Britt said: “We are thrilled to have a studio partner and strategic investor of MGM’s caliber join the iflix family. MGM’s substantial weight, influence and resources in the industry will be a critical advantage for us in the development and execution of our strategy as we look to solidify our leadership in the region and expand into new markets.“