ESPN acquires rights to 35th America’s Cup
August 21, 2015
ESPN has acquired the exclusive multiplatform rights to the 35th America’s Cup in more than 40 territories, including Mexico, Central America and South America, and non-exclusive rights in the Caribbean.
Under the agreement, ESPN International will air live racing and highlights of all events in the 35th America’s Cup, including the Louis Vuitton America’s Cup World Series in 2015 and 2016; the Louis Vuitton America’s Cup Qualifiers and Challenger Playoffs; the Red Bull Youth America’s Cup; and the America’s Cup Match presented by Louis Vuitton from Bermuda in May and June 2017.
“We’re happy to be working with the ESPN team again to build on the strength of what we achieved together in the last America’s Cup,” said Harvey Schiller, the Commercial Commissioner of the America’s Cup. “This agreement will bring America’s Cup racing to millions of fans in Mexico, Central and South America, as well as the Caribbean.”
“This is a wonderful opportunity for ESPN International to broadcast one of the marquee sailing events in world sport,” said Tim Bunnell, senior vice president of production, programming, marketing and advertising sales of ESPN International. “Fans will be able to watch live and highlight programming of the America’s Cup on a variety of platforms, including television, broadband and mobile.
ESPN will air the Louis Vuitton America’s Cup World Series in Gothenburg, Sweden, with racing on August 29-30, 2015.