Marcien Jenckes, Comcast’s EVP of consumer services, has suggested that from a network and technology perspective, the operator is “ready today” for delivering 4K and HDR content.
He told TechHive that like many things, consumer demand would determine how fast 4K and HDR content become pervasive. “The reality is that today, the total number of movies and shows being produced in 4K UHD and HDR is still quite small. Our job is to make sure when the networks and studios really start to lean into developing this type of content, we have the tools in place to deliver a great experience,” he said.
“From a network and technology perspective, we’re ready today. Last year, we launched an Xfinity in UHD app on Samsung TVs that includes NBCU content, IMAX films and more. Later this year, we’ll have a 4K set-top box and 4K UHD On Demand library available to all of our video customers. We’ve always been a leader when it comes to providing the highest quality video experience across platforms and 4K won’t be any different.”