French public service broadcaster France Télévisions is entering a new era with the recruitment of several executives from the private sector following the appointment of the broadcaster’s first female, CEO Delphine Ernotte.

Previously head of Orange France, she is taking the reins at the PSB, succeeding Rémy Pflimlin. She has named Rodolphe Belmer, sacked from Canal+ in June 2015, as strategy advisor.

Ernotte has also recruited two executives from TF1 Group: Caroline Got, former managing director of TMC and NT1, will handle programming and digital strategy, while Germain Dagognet, has been appointed deputy head of news.

Among the objectives Ernotte has defined as priorities are bringing a younger audience to France Télévisions, accelerating the digital and multi-devices development, launching a DTT service or web news channel, and above all else, to break even in the short term.

Ernotte and her team aim to find new revenue streams to compensate the loss of advertising income.

The group, whose global budget amounts to €2.8 billion, announced it will certainly fail to reach its financial break-even objective at the end of 2015.

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