Advanced Television

Marketers increasing spend on Connected TV

September 1, 2015

Spend on Connected TV is set to increase, as almost half of current connected advertisers plan to allocate more funds to the medium in the coming year, according to the ANA/BrightLine 2015 survey report, The Connected TV Opportunity.

Key findings from the study include:

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Categories: Ads, Advertising, Articles, Broadcast, Connected TV, Markets, OTT, Research, Targetted