Advanced Television

Ericsson: 35% of TV viewing is on-demand

September 3, 2015

Ericsson has published the latest edition of its annual ConsumerLab TV & Media Report, representative of the viewing habits of 680 million consumers across the globe.

The report reveals that VoD services are meeting consumer needs and enabling them to change viewing habits. Consumers now spend six hours per week watching streamed on-demand TV content – more than double the amount in 2011. With recorded and downloaded content added to the equation, today 35 per cent of all TV and video viewing is spent watching VoD.

Further findings highlight

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